news: Girard-Perregaux and Aston Martin end partnership

You may have seen the news that from next F1 season onwards, the Aston Martin F1 team is getting a new watch sponsor: Breitling. That of course also means that the partnership between GP and AM is ending. In fact, if you go to the GP Website, all AM branded models have already been removed from the catalogue. This does not mean of course they are all sold out, I assume GP and dealers are still sitting on significant stock, so we got to watch what that will mean to prices.

As far as I’m concerned, nothing will ever come close to the original partnership of GP and Ferrari from the 90s. While Aston Martin was an interesting brand to partner with, you can clearly see that these brands will just sell out to the highest bidder. And well, Breitling, not something I envy the F1 pilots for.